That Last Moment

February 25, 2012

I’ve been congratulated a lot lately by other photographers for my dedication to event photography. I stay until the absolute end, no matter what, and especially if everyone around me is already packing up for the night.

My first New York Fashion Week experience was, or as I like to quote a veteran fashion photographer friend of mine “I cut my teeth on fashion week” in September of 2010. It was an overwhelming week rich with great lessons! Of everything I learned in those 8 sleepless days and nights, the most important thing was to keep the camera in front of me for That Last Moment. Stay connected to and aware of what’s happening and commit until the end.

I made a beautiful, elegant picture from a final moment. It was a frame of the last gown of an enormous collection exiting the runway. It’s not one that Vogue would print for fashion; instead it’s a fine art image worthy of framing and hanging. It’s a graceful and unique image but what I like most about it personally is that it’s truly mine, not one other photographer on earth has that frame. I was shoulder to shoulder with photographers from top media outlets around the world. They were already folding their monopods up in a frenzy and thinking about the next designer on the schedule they had to get to.

© Alessandra Nicole 2012

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